In the world of marketing there are two ways to drive a greater return on investment (ROI) from your marketing dollars; reduce the cost of touching your clients or increasing the rate of response generated. Utilizing email to communicate relevant offers can be a great way to accomplish both.
Touching existing clients and known prospects with an offer via email costs much less than direct mail and has been shown to drive significant results when done correctly. If you do not have email addresses for your customers and prospect communities, there are many ways we can help them to begin building out your database. We provide a number of services that can help you collect your customer’s information. We work closely with you to create a strategy based upon their existing client interaction and available budget.
In many cases we can help you quickly build your database by creating a relevant offer that requires your customer to provide an email address via a micro site. Relevant offers could include drawings for significant prizes or free items from your product line. Once you have an active database in place we can help you begin relaying important information in addition to promoting special offers and services.
Studies have shown that the best ongoing offer conversions are attained by companies who send emails on a weekly basis. It has also been shown to facilitate a greater conversion rate if the email contains useful information along with their offer.