Purls, Gurls, QR Codes

Purls, Micro Sites, QR Codes

Impact Solutions has all the tools and expertise needed to help you effectively execute and analyse campaign results. We employ a campaign manager who will assist you in any or all of the following:


Personalized URLs and Micro Sites


Personalized URLs allow us to see who is responding to your client’s messages and how far their customers are getting in the process before stopping. In addition to the enhanced data available PURLs have been proven to double the average response rates of direct mail campaigns (according to direct marketing association research)


PURL Advantages


  • Response rates
  • Focus on analytics
  • Organization of data for subsequent communication


QR Codes


A QR code or other 2-D tag can link to just about anything. But the content we help your customer deliver to user must be something worthwhile. In order to maximize the opportunity with QR codes we need to interact with people in a way that’s interesting and fun. Consumers don’t want to be bombarded with more brand information or plain advertising. Customers who scan the codes want to be entertained and informed. We help you make sure that the resulting content or action is worth the customers interaction.